We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

The Fig Newton Now Has Several Fruity Siblings – For A Carefully Researched Reason

June 18, 2014: 12:00 AM EST
It’s possible that only a few snack shoppers paid much attention when an old Nabisco snack – the Fig Newton was introduced in 1891 – suddenly became known simply as the Newton. It was no accident that the company started making Newtons with other fruit fillings years ago. Nabisco dropped the fig part of the name when research revealed that consumers thought of the fig as a “geriatric” fruit. It reminded people of prunes – a little too “laxative-y” -- and did not suggest natural or healthy. 
Robert Klara, "Kicking the Figs out of Fig Newtons", Adweek.com, June 18, 2014, © Adweek
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.