Already have an account? Sign in.

 Remember Me | Forgot Your Password?

The Power Of Digital Is Driving Coca-Cola’s “Consumer-Centric” Strategy

June 15, 2018: 12:00 AM EST

At the Consumer Goods Forum in Singapore recently Coca-Cola CEO James Quincey emphasized his company’s commitment to a digital and ecommerce future when he noted that digital will put Coke products “within a click’s reach of desire.” He cited as evidence what’s happening in China, where there are four times as many mobile users as in the U.S., and “rapid and exponential growth” in digital technologies is driving change in Asia’s beverage industry. Quincey said the strategy of creating a consumer-centric product portfolio is based on making Coke products a part of peoples’ lives by offering the brands they want in the package sizes they prefer. Digital tools will make that happen.

"Coke should be ‘within a click’s reach’ of consumers, CEO says", FoodBev.com, June 15, 2018, © FoodBev Media Ltd
Domains
FOOD COMPANIES
Coca-Cola Company
Geographies
Worldwide
North America
Asia-Pacific
United States of America
China
Singapore
Categories
Coca-Cola
Comment & Opinion
Companies
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.