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The Pretzel Bacon Cheeseburger Is Dead: Long Live The Pretzel Bacon Cheeseburger!

December 7, 2013: 12:00 AM EST
People often wonder why some popular items on fast-food menus seem to hang around for a few months, then disappear, only to re-appear later. According to industry experts, it’s not a haphazard phenomenon, it’s a deliberate strategy, “a way of keeping customers salivating for your food”. For example, the Pretzel Bacon Cheeseburger was launched at Wendy’s last July, only to be replaced in October by the Bacon Portabella Melt. But there’s a serious strategy at work here: reintroduce a popular item several times or more as a limited-time offer to fill the six to ten marketing windows that pop up during the year. So look for the Pretzel Bacon Cheeseburger again next year.
Mary Vanac, "Benching pretzel bun part of the plan for Wendy’s", The Columbus Dispatch, December 07, 2013, © The Dispatch Printing Company
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