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The World’s Consumers Really Love Coca-Cola

December 29, 2016: 12:00 AM EST
Consumer researcher Kantar Worldpanel reports that Coca-Cola is the most popular brand in the world, based on the number of households that buy it and the frequency of purchases. Another soda brand, Pepsi, made the top ten list (#6), thanks in part to its popularity in Egypt. Filling out the top five brands were Colgate toothpaste, Lifebuoy soap, Maggi brand soups and noodles (Nestlé) and Lays potato chips (PepsiCo). The Kantar analysis covered 300 billion shopper decisions, 74 percent of the world's population, 15,000 brands, and 44 countries. [ Image credit: © Wikipedia ]
Kerry Close, "These Are the 10 Most Purchased Brands in the World", Time, December 29, 2016, © Time Inc.
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