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U.K.’s Cheeky P’s Unveils Rebranded Crunchy Chickpea Snacks

December 21, 2020: 12:00 AM EST
The London-based snack company has rebranded its range of flavored crunchy chickpeas with “brazen and colorful packaging” to reflect a “playful style” and bold taste credentials. The Kickin’ Curry flavor will roll out alongside the brand’s latest addition to the range, Lip-smackin’ Cheese, in Sainsbury’s Taste of the Future trial bay in selected stores and online. Each of the flavors, which are fiber- and protein-rich, gluten-free, and vegan-friendly, are available in 40-gram bags at an RRP of £1 ($1.36).
Fiona Briggs, "New look Cheeky P’s secures major listing in Sainsbury’s", Retail Times, December 21, 2020, © RetailTimes.co.uk
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