Unable To Make A Dent, Danone Abandons The Indian Dairy Market

France’s Danone is discontinuing dairy brands in India that have been underperforming, including ultra-high temperature processing (UHT) brands and fresh dairy products, which have accounted for only ten percent of the company’s revenue in the country. Danone’s dairy portfolio comprised flavored yogurt, lassi and misti doi, and milk. India’s estimated $14 billion dairy market is dominated by cooperatives like the Gujarat Cooperative Milk Marketing Federation Ltd that owns the Amul brand. The decision means Danone’s factory at Rai, Sonipat, will stop production. The company said it will re-emphasizse the marketing of its portfolio of nutrition brands in the country.