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Unilever Aims To Replicate Indian Success In Indonesia

May 30, 2012: 01:37 AM EST
Unilever plans to repeat in Indonesia what it has accomplished in India's fast moving consumer goods market. With its huge market of about 240 million people, 50 percent of which comprise the country's growing middle class, Indonesia has become one of the world's fastest growing FMCG markets. Aside from targeting the expanding domestic demand, Unilever is also transforming its Indonesian operations into a base from which it can expand its operations and market share in Southeast Asia and Australia. Previously focused on Java, Unilever is now expanding its presence in Indonesia's outer islands, such as Sumatra and Sulawesi.
"Unilever Wants To Repeat Indian Succcess In Indonesia", Trefis, May 30, 2012, © Trefis
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