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Unilever Awards Global Data Management Account To Havas

November 8, 2012: 12:00 AM EST
Unilever appointed Havas Worldwide to manage its global data business, according to Havas CEO David Jones. As part of the contract, Havas Worldwide will combine and analyze data from Unilever, including global sales and inventory levels, as well as third-party data from external research and analytics firms. Social media data, including real-time conversations with consumers, are also covered by the scope of the assignment.
Steve McClellan, "Havas Wins Unilever's Global Data Account", MediaPost, November 08, 2012, © MediaPost Communications
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