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Unilever CEO Says Innovation Key To Encouraging Consumers To Adopt Sustainable Lifestyles

June 12, 2012: 02:16 AM EST
Unilever CEO Paul Polman said that science and innovation will play key roles in encouraging people to adopt more sustainable lifestyles. Polman, speaking at the Symposium on Behavior Change for Better Health in Vlaardingen, the Netherlands, said that research and development will be important in enhancing companies' understanding of consumer behavior and developing products and services that promote sustainability. Promoting consumer behavior change is a key component of Unilever's Sustainable Living Plan, which aims at doubling its business size while reducing its environmental impact by half.
"Unilever CEO Paul Polman: innovation will be critical to driving mass behaviour changes", Unilever, June 12, 2012, © Unilever
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