We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Expands iBeacons Testing In Partnership With U.K.’s Tesco

June 12, 2015: 12:00 AM EST
Unilever is testing the iBeacons technology at London Tesco stores, the biggest experiment by the company that has promised to increase use of the advanced marketing and shopping technology across all of its brands. Unilever customers need to download the Mpulse app to their smartphones to get money-off coupons for Pink and Black Magnum ice cream on a stick. Technology from Urban Airship will power the notifications to shoppers. Dunnhumby will work with Unilever to evaluate how they’re used.
Seb Joseph, "Unilever ties with Tesco to mobilise its ‘biggest’ iBeacons trial", The Drum, June 12, 2015, © Carnyx Group Ltd
Domains
FOOD COMPANIES
Unilever
Geographies
Worldwide
EMEA
Europe
United Kingdom
Categories
Companies, Organizations
Innovation & New Ideas
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.