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Unilever Expands iBeacons Testing In Partnership With U.K.’s Tesco

June 12, 2015: 12:00 AM EST
Unilever is testing the iBeacons technology at London Tesco stores, the biggest experiment by the company that has promised to increase use of the advanced marketing and shopping technology across all of its brands. Unilever customers need to download the Mpulse app to their smartphones to get money-off coupons for Pink and Black Magnum ice cream on a stick. Technology from Urban Airship will power the notifications to shoppers. Dunnhumby will work with Unilever to evaluate how they’re used.
Seb Joseph, "Unilever ties with Tesco to mobilise its ‘biggest’ iBeacons trial", The Drum, June 12, 2015, © Carnyx Group Ltd
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