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Unilever Includes Indonesia In Global Brand Campaign

November 27, 2014: 12:00 AM EST
Unilever included Indonesia in the company's “Project Sunlight” global corporate social responsibility campaign. First launched in 2013, the initiative includes 30- and 60-second TV commercials featuring speeches civil rights leaders Martin Luther King and Gandhi and young activists campaigning to end hunger. Unilever chose Indonesia as one of the pilot areas for the campaign because of the company's CSR history in the country, Unilever global brand vice president Paul Nevett said.
Byravee Iyer , "Why Unilever chose Indonesia for its mega corporate brand campaign", Campaign Asia , November 27, 2014, © Haymarket Media Ltd.
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