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Unilever Is Optimistic About Its Ability To Double Revenue With New Product Development

December 4, 2012: 12:00 AM EST
Despite slow growth in its North American food business, and some pessimism about the global economy, Unilever management remains optimistic about its ability to achieve its corporate revenue target of $105 billion, double the current level. The “tangible sense of self belief and optimism,” according to one securities analyst, stems from the value of new products in  development, rather than the number. The company has only 600 new products in the pipeline, compared to 5,000 seven years ago. But it has twice as many $65 million projects on the drawing board and it is rolling them out at a much faster clip.
Elaine Watson, "'A tangible sense of self-belief and optimism’: Fewer, faster, better mantra is paying off for Unilever, says analyst", Food Navigator-USA, December 04, 2012, © William Reed Business Media SAS
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