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Unilever Keeps Mindshare As Media Planning And Buying Agency In Western Europe

October 4, 2012: 12:00 AM EST
Unilever said it plans to reappoint Mindshare to handle the consumer goods company's £550 million media planning and buying account in Western Europe. As part of the FMCG company's review of its global media agency roster, PHD is reported to have retained its Eastern Europe business, while Mindshare is also expected to hold on to Unilever's UK account. The review also covered the Asia-Pacific region.
Katherine Levy, "Mindshare to retain £550m Unilever Western Europe", campaignlive.co.uk, October 04, 2012, © Haymarket Business Media
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