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Unilever Launches First TV Branding Campaign In United States, Works Against Child Hunger

November 10, 2014: 12:00 AM EST
Unilever launched its first TV branding campaign in the United States. Featuring TV ads created by WPP's Ogilvy & Mather agency, the campaign highlights speeches by Martin Luther King, Gandhi, and young people campaigning against hunger. Unilever, through its Project Sunlight sustainability initiative, aims to eliminate child hunger in partnership with Feeding America. At the same time, the campaign aims to raise consumers' awareness about the company, its sustainability efforts, and its various brands.
Jack Neff, "Unilever Takes Corporate Branding to TV for First Time", Advertising Age, November 10, 2014, © Crain Communications
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