We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Launches Marketing Campaigns Targeting Hispanic Consumers

April 1, 2012: 02:30 AM EST
Unilever expanded its Hispanic-targeting marketing efforts by launching the Disfruta la Pasion de la Vida (Enjoy Life's Passion), an in-store marketing campaign in partnership with independent supermarket chains in the Western U.S., and the Vivemor (Better Living), an online marketing push that includes Facebook and in-store events. The events include interactive activities, such as Caress hand-wash stations and Pond's testing area, Hispanic-themed foods and music, and Spanish-language coupons and cookbooks.
Dale Buss, "Unilever Ramps Up Hispanic Marketing with New Initiatives", CPG Matters, April 01, 2012, © CPG Matters
Domains
FOOD COMPANIES
Unilever
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.