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Unilever Launches Marketing Campaigns Targeting Hispanic Consumers

April 1, 2012: 02:30 AM EST
Unilever expanded its Hispanic-targeting marketing efforts by launching the Disfruta la Pasion de la Vida (Enjoy Life's Passion), an in-store marketing campaign in partnership with independent supermarket chains in the Western U.S., and the Vivemor (Better Living), an online marketing push that includes Facebook and in-store events. The events include interactive activities, such as Caress hand-wash stations and Pond's testing area, Hispanic-themed foods and music, and Spanish-language coupons and cookbooks.
Dale Buss, "Unilever Ramps Up Hispanic Marketing with New Initiatives", CPG Matters, April 01, 2012, © CPG Matters
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