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Unilever May Revamp Ad Program For Margarine Substitute Flora

October 2, 2012: 12:00 AM EST
Unilever may be looking to revamp the marketing program in the U.K. for its plant sterol-based margarine alternative Flora. The company has asked for a review of its U.K. ad agencies, a move industry watchers believe signals a strategy shift for the brand, which is mainly marketed in Europe, Hong Kong, and Australia. A Unilever spokesman confirmed the review of creative services in the U.K., but noted that it was simply company “policy to review agency appointments every few years.”
Rosie Baker, "Unilever to overhaul Flora strategy", Marketing Week, October 02, 2012, © Centaur Media plc
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