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Unilever Opens Consumer Shopping Behavior Research Center In Mumbai

May 7, 2012: 12:05 AM EST
Unilever opened a Customer Insight and Innovation Center in Mumbai, India, to study how consumers shop for fast moving consumer goods. Located at Hindustan Unilever's headquarters, the research center will be used by Unilever companies to have an insight into how consumers shop in neighborhood stores and in modern retail outlets. The research center will use virtual reality to determine which features or parts of a retail store attract consumers' attention.
Sagar Malviya, "Hindustan Unilever sets up insights centre to study how Indians shop", Economic Times, May 07, 2012, © Times Internet Limited
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