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Unilever Opens Digital Media Facility In Mumbai

July 26, 2013: 12:00 AM EST
Unilever opened its first media laboratory for the Indian market in Mumbai where the company plans to train its managers on digital media marketing. A sign of the company’s focus on digital marketing, the facility will also be used to certify all of the company’s digital campaigns before they are launched. In 2012 and 2013, the company increased its digital ad spending worldwide by about 40 percent.
Sagar Malviya & Amit Bapna, "Hindustan Unilever sets up digital media lab in Mumbai to train managers", Economic Times, July 26, 2013, © Times Internet Limited
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