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Unilever Pakistan Sees Sales Growth Despite Tough Market

February 13, 2012: 02:18 AM EST
New brands and product launches enabled Unilever Pakistan to increase its sales by 16 percent in calendar year 2011 despite harsh economic conditions in the country due to security concerns, rising commodity prices, and deadly floods. The company launched seven new brands during the year, with sales falling in the first quarter and peaking in the third quarter.
"New brands driving growth for Unilever", Business Recorder, February 13, 2012, © Business Recorder
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