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Unilever Partners With WWF To Engage Consumers In Anti-Deforestation Effort

July 7, 2015: 12:00 AM EST
Unilever has partnered with British conservation organization WWF to boost consumer involvement to end deforestation globally, especially in Brazil and Indonesia. A basic goal of the one-year alliance is to protect a million trees. The partnership has created a Web site where consumers are invited to pledge their support. In August the partners will launch a social media campaign in the U.K., Brazil, Indonesia and the U.S. to engage consumers in the fight against deforestation. One of the pillars of the Web site’s effort is a campaign to make consumers aware of recycling opportunities in bathrooms.
"WWF and Unilever announce partnership to inspire consumers and help protect a million trees", News release, Unilever, July 07, 2015, © Unilever
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