Unilever Partners With WWF To Engage Consumers In Anti-Deforestation Effort

Unilever has partnered with British conservation organization WWF to boost consumer involvement to end deforestation globally, especially in Brazil and Indonesia. A basic goal of the one-year alliance is to protect a million trees. The partnership has created a Web site where consumers are invited to pledge their support. In August the partners will launch a social media campaign in the U.K., Brazil, Indonesia and the U.S. to engage consumers in the fight against deforestation. One of the pillars of the Web site’s effort is a campaign to make consumers aware of recycling opportunities in bathrooms.