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Unilever Relies On Mobile Marketing And Consumer Trust To Grow Business

February 17, 2015: 12:00 AM EST
Unilever is combining mobile marketing and consumer trust to help drive future growth, according to North American division president Kees Kruythoff. Speaking at a panel discussion during the Food Marketing Institute Midwinter Conference in Miami, Kruythoff said digital marketing can help marketers restore consumer trust. He also said companies can accomplish this by “being authentic” and by “giving back to society.” Millennial consumers are the strategy's primary target, the executive said.
John Karolefski, "Unilever Aims to Engage Shoppers via Mobile, Trust ", CPG Matters, February 17, 2015, © CPG Matters
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