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Unilever Retains Mindshare As Media-Buying Agency In United States

May 24, 2012: 03:59 AM EST
Unilever said it will retain WPP's Mindshare unit as its media-buying agency in the United States. Despite continuing its market-by-market evaluations, Unilever decided not to review its US media-buying account, which was worth $1.38 billion in 2010. The consumer packaged goods company, however, is about to conclude the review of its global media-planning account.
Alexandra Bruell , "Mindshare Retains Unilever's $1.38 Billion U.S. Business", Advertising Age, May 24, 2012, © Crain Communications
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