We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever Retains Mindshare As Media-Buying Agency In United States

May 24, 2012: 03:59 AM EST
Unilever said it will retain WPP's Mindshare unit as its media-buying agency in the United States. Despite continuing its market-by-market evaluations, Unilever decided not to review its US media-buying account, which was worth $1.38 billion in 2010. The consumer packaged goods company, however, is about to conclude the review of its global media-planning account.
Alexandra Bruell , "Mindshare Retains Unilever's $1.38 Billion U.S. Business", Advertising Age, May 24, 2012, © Crain Communications
Domains
FOOD COMPANIES
Unilever
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.