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Unilever Saves 30% With Its In-House Creative Content Production Agency

March 8, 2018: 12:00 AM EST
Unilever, the world's second largest advertiser is reducing the number of its advertising agencies from 3,000 to 1,500, by handling content production with U-Studios, its in-house creative agency. The 17 U-Studios in 12 countries now creates content for some of its brands. Savings are reinvested in marketing and in-store spend. And with online sales increasing by 80% last year, Unilever is also investing heavily in digital, leveraging its in-house People Data Centers for real-time analytics of consumer relationships.
Gideon Spanier, "Unilever claims 30% saving from handling content production in-house", Campaign Live, March 08, 2018, © Haymarket Media Group Ltd.
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