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Unilever Says It Will Continue Advertising On Facebook

May 23, 2012: 03:54 AM EST
Unilever director of global media innovation Debbie Weinstein said the fast moving consumer goods company will continue to advertise on Facebook. Speaking at Forrester's Interactive Marketing Strategy event, Weinstein said her company will not follow General Motors in withdrawing advertising spend from the social networking site. Unilever finds Facebook's advertising solution as interesting because it offers word of mouth at scale and comes with implied endorsement by other users of the social networking site, Weinstein added. Forrester Research, for its part, presented the "always-addressable customer," a term it created to refer to consumers who are always connected or online and account for about 25 percent of consumers in general. 
Charlotte McEleny, "Unilever commits to Facebook ad spend", New Media Age Online, May 23, 2012, © Centaur Media Plc
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