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Unilever Set To Review Global Media Account, Reports Say

January 22, 2015: 12:00 AM EST
Unilever is reportedly planning to review its global media buying and planning business. The packaged goods company conducted its last review in 2012, something it tends to do every three years. According to sources familiar with the planned review, Unilever has invited the incumbent agencies to participate. In 2014, Unilever said it spent $8.3 billion in global advertising, including about $1.4 billion in agency and production fees.
Alexandra Bruell, "Unilever to Review Massive Media Buying and Planning Account", Advertising Age, January 22, 2015, © Crain Communications
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