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Unilever Tests Market For Low-Cost Water Purifier In India

June 25, 2012: 02:44 AM EST
Hindustan Unilever began test marketing Pureit, a brand of affordable chlorine-based water-purifying sachets, in Bhopal, Madhya Pradesh. Unilever Foundation partnered with Population Services International to implement the low-cost sachet program, which is part of the company's global initiative seeking to provide 800 million people access to clean drinking water. Industry observers believe that depending on the success of the program, HUL might commercially launch Pureit sachets in India's other states, which could significantly affect the country's low-cost water purifier market. 
Priyanka Pani, "Unilever test-markets water purifying sachets in India", The Hindu Business Line, June 25, 2012, © The Hindu Business Line
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