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Unilever To Assess Marketing Agency Capabilities As It Scrutinizes Digital Strategies

July 29, 2014: 12:00 AM EST
Unilever has contracted with business development agency MediaLink to help evaluate digital strategies in creative, Web development, online marketing, mobile, social media and data and analytics. As part of the evaluation the company is looking at incumbent and new marketing agencies, an array of which will outline their capabilities in mid-August meetings. The process is not expected to finish until the end of the year. Unilever last year said it planned to cut in-house  marketing staff worldwide by more than 800 people, and would trim agency and commercial production fees as part of an ongoing cost-saving effort.
Alexandra Bruell, "Unilever Begins Global Digital Agency Review to Revamp Roster", Advertising Age, July 29, 2014, © Crain Communications
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