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Unilever To Hike Prices In Israel

August 20, 2012: 12:00 AM EST
Unilever says it will raise prices on a wide range of products by five to six percent after the September-October High Holidays (Rosh Hashanah, Yom Kippur, Sukkot) in Israel. A source told Haaretz that Unilever delayed price hikes in recent months, despite rising costs. The delay cost the company some NIS 40 million (about US$10 million), the source said. The last time Unilever raised prices was 14 months ago, a move that led to “social justice protests”, according to Haaretz. The new round of price increases is also likely to set off more criticism.
Adi Dovrat-Meseritz, "Unilever says it will raise prices, citing higher costs", Haaretz, August 20, 2012, © Haaretz Daily Newspaper Ltd
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