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Unilever Works With Giant Hypermarket To Launch Campaign Aimed At Women In Malaysia

August 6, 2013: 12:00 AM EST
Unilever partnered with Giant Hypermarket in Malaysia to launch the Speed Shopping Challenge, which aimed to add fun into household chores. With several of its brands, such as Breeze, Persil, and Comfort, participating in the promo, Unilever aimed to use the in-store contest to highlight the scope and importance of the chores managed by Malaysian women at home. Prizes at stake during the competition, which also aimed to promote closer bond between mothers and their families, included a Toshiba LED television, RM600 worth of Giant vouchers, and RM300 worth of store products for the first three winners.
"Unilever makes mundane chores exciting", New Straits Times , August 06, 2013, © The New Straits Times Press
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