We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Unilever’s Dove Brand Benefits From Equity In Indian Market

December 2, 2015: 12:00 AM EST
Unilever’s Dove moisturizing soap brand has quietly, yet steadily, expanded its product portfolio with surprising success in India. The idea was to establish and build the Dove brand equity, with its key benefit of “moisturization,” then expand on that equity. Introduced as a somewhat expensive soap bar in 1997, Dove has built a family of products without much fanfare. Indian consumers have gradually gravitated to them, attracted by the “moisturization” benefit that extends to each product in the line. Already the top premium soap, the expanded Dove line now includes shampoo (No. 2), conditioner (No. 1), body lotion and body wash.
Ravi Balakrishnan, "Dove's meteoric rise from 30 to 4 in the 'Most Trusted Brands' list decoded", Economic Times, December 02, 2015, © Bennett, Coleman & Co. Ltd.
United Kingdom
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.