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Unilever’s Magnum Ice Cream Launches Some Plastic Jars Made With Recycled Plastic

August 8, 2019: 12:00 AM EST
Magnum said it would be the first ice cream brand to use recycled polypropylene plastic for its packaging. In a limited trial it will launch 600,000 new Magnum jars in Belgium, Spain and the Netherlands, then release over 3 million in 2020 as it goes worldwide. Recycled polypropylene (rPP) has been used before for beauty and hygiene care applications but not for food packaging. To develop a solution, Unilever has worked with chemicals company SABIC since early 2018. Unilever did not indicate the percentage of plastic that is recycled, but acknowledged it uses a ‘mass balancing’ approach. It proclaimed the effort as part of its plan to ensure that by 2025 25% of plastic used in its packaging is recycled.[Image Credit: © Unilever]
"Magnum launches the first recycled plastic jars", Unilever France, August 08, 2019, © Unilever
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