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Unilever’s New Social Media Platform Will Enhance Marketing Collaboration, Creativity

May 2, 2013: 12:00 AM EST
Consumer goods giant Unilever is implementing a global social media platform that will allow its in-house marketing teams to collaborate on marketing projects more easily with international third-party agencies. According to a senior marketing vice president, the platform provides marketers with the tools needed to develop and build brands in local markets, and “frees up our team to create more magic” by engaging with consumers. Consulting firm Accenture managed the installation of the platform, Salesforce’s Chatter.
Ronan Shields, "Unilever boosts international collaboration with social roll out", Marketing Week, May 02, 2013, © Centaur Communications Ltd (a member of the Centaur Media plc group)
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