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U.S. District Court Orders False Advertising Claims Against Coca-Cola To Proceed

March 7, 2013: 12:00 AM EST
United States District Judge Fernando J. Gaitan Jr. ruled that Coca-Cola Company must defend itself from charges of falsely advertising its orange juice products as natural. The case covers the Simply Orange Juice, Minute Maid Pure Squeezed, and Minute Maid Premium brands. Seeking to dismiss the complaint, Coca-Cola said in court the plaintiffs’ claims were preempted by the Federal Food Drug and Cosmetic Act. Coca-Cola also said the lawsuit has no merits, because the complainants did not claim they saw the advertisements and they did not suffer “injury in fact.”
Josh Long , "Coca-Cola, Minute Maid Must Defend False Advertising Lawsuit", Food Product Design, March 07, 2013, © Virgo Publishing, LLC
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