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Waitrose Begins Trial Period For In-Store Cheese And Wine Tasting Concept

April 21, 2014: 12:00 AM EST
UK retailer Waitrose is testing an in-store concept, which involves serving gourmet cheese boards and wines by the glass at one of its supermarkets. Designed to allow customers to try products sold at the Keynsham Somerset store, the concept includes benches, tables, a fresh juice bar, and a wine tasting area. Waitrose also offers wine tasting at its stores in Cambridge and Kingston.
Lauren May, "Waitrose trials in-store wine bar", The Drinks Business, April 21, 2014, © Waitrose
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