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Waitrose Has Big Plans For Sales Growth Over Next Decade

October 20, 2013: 12:00 AM EST
One of the smaller of the U.K.’s chain grocers, Waitrose, is challenging itself to increase annual sales by 300 percent over the next 10 years. The company plans to invest £300 million annually to open 20 new stores a year while building its online business. The goal is to take its annual sales from £5.3 billion to £15 billion by 2023. The company says it has been outperforming competitors like Tesco, Sainsbury’s and Asda for more than four years by as much as seven percent, offering value, “aspirational quality”, and innovative products.
Christopher Williams, "Waitrose targets £15bn sales in 10 years", Telegraph.co.uk, October 20, 2013, © Telegraph Media Group Limited
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