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Wal-Mart Aims To Make Organic Food Affordable For All Consumers

November 6, 2014: 12:00 AM EST
Wal-Mart Stores is expanding the range of organic foods it is selling in the United States. Moreover, the world's largest retailer aims to sell organic food products at the same prices it sells non-organic food items. At present, most organic food products cost at least 25 percent more than their non-organic counterparts. Wal-Mart said it will partner with organics supplier Wild Oats to keep prices low. Today, Wal-Mart accounts for more than 90 percent of Wild Oats' sales, “democratizing organic to the masses” in the process.
Andrew Martin, "Wal-Mart Promises Organic Food for Everyone", Bloomberg Businessweek, November 06, 2014, © BLOOMBERG L.P.
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