Wall's Partners With Unilever Foundation And Save The Children To Launch Campaign For Happy Childhood

Wall's is launching a campaign aimed at giving children around the world the chance to have a happy childhood while reminding consumers of their most cherished memories. Part of the company's partnership with the Unilever Foundation and Save the Children, the "Share a Smile, Help A Child" campaign will help save and improve the lives of more than 2 million children and their mothers around the world by 2016. Part of the campaign's objectives is to raise funds and awareness for the nonprofit group Save the Children's charitable works around the world. The campaign's red balloon icon will appear on Wall's ice cream packs and in-store marketing materials. Also, a Facebook application will be launched to invite consumers to share their happiest childhood memories and pledge donations to Save the Children.