We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Walmart Slotting Fees Will Hurt Smaller Brands With Little Room To Maneuver

November 9, 2015: 12:00 AM EST
Last June Walmart announced it would change payment terms and charge fees, including slotting (shelf space) fees and distribution center fees. It was a setback for smaller marketers and suppliers who, it is felt, may have to compensate for the increased costs by cutting back on innovation and marketing, a bad move because brands need to advertise to survive. Larger suppliers, like P&G and Clorox, have more flexibility. They can pressure their own suppliers and find other ways to trim costs. A former retail executive says the big question for younger, smaller brands is whether to “jump into the Walmart game at all” or figure out some way to build the business through other channels, like Amazon.com.
"Hitting a Wall(mart)", Happi.com, November 09, 2015, © Rodman Media
Domains
FOOD COMPANIES
Other
PepsiCo
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.