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Walmart Spotlights Its Healthy Food Products With New “Great For You” Label

February 7, 2012: 08:17 PM EST
A “Great For You” label will begin to appear this spring on Walmart food products that meet the company's newly developed standards for healthiness and nutrition. The bright green labels, part of a recent commitment to boost the nutritional quality of the foods it sells, will appear on its Great Value and Marketside food lines. The labels will also be displayed on signs in the fresh fruit and vegetable sections of stores. The company will allow use of the label – without requiring a licensing fee – by non-store brands, as long as products meet the company’s nutritional standards.
Stephanie Strom, "Walmart to Label Healthy Foods", The New York Times, February 07, 2012, © The New York Times Company
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