Want Less Processing? No Problem, Says Big Food

Consumers around the globe are demanding food that be less processed, and the big U.S. manufacturers are responding. General Mills, for example, is cutting the amount of sugar in its Yoplait Original line by more than 30 percent and promising that Cheerios will be gluten-free by the summer, replacing wheat and barley with sorghum and millet. Kellogg this summer will launch the Origins line of muesli and granola cereals containing "no preservatives, no artificial colors, no artificial flavors” Campbell Soup promises to unveil a new line of "ultra-premium" cold pressed organic drinks. And, lastly, Hershey’s is modernizing its chocolate bars, eliminating lactose, the emulsifier PGPR, and vanillin, an artificial vanilla flavoring ingredient.