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Weetabix Targets Kids With Ad Campaign That Emphasizes Fruit Toppings

December 30, 2014: 12:00 AM EST
British breakfast cereal Weetabix has launched an ad campaign targeting children who need to eat a more nutritious breakfast, especially one that includes Weetabix and fruit. British kids aged 4 to 10 eat only half of the recommended five fruits a day. Weetabix biscuits are low in salt, sugar and fat, high in fiber (from 100 percent wholegrain wheat) and a source of protein. The new ad campaign features “Weetabuddy” characters (e.g., Tropicolin, Senor Sultana & Blue Barry) that are fruit-based to help increase children’s fruit intake at breakfast. A company spokesman says the idea is to reassure moms that Weetabix is a healthy breakfast and remind kids that “Weetabix is a lot of fun”.
"Weetabix Launches New Campaign to Get Kids Excited About Breakfast", The Food & Drink Innovation Network, December 30, 2014, © Food & Drink Innovation Network
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