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Wegmans Unveils Fruit/Vegetable Snack Combos In Time For Back-To-School

August 26, 2013: 12:00 AM EST
After using Twitter to do some market research, and then testing in a local Rochester, N.Y., store, Wegmans Food Markets decided to launch a line of healthy and convenient fresh snack combinations in time for the new school year. The snack combos include carrot and celery sticks with hummus dip, a fresh fruit cup, and apple slices and celery sticks with organic peanut butter and whole grain rice cakes. The company charges $4 for each snack, which vary from 280 to 520 calories.
"Wegmans Adds Fresh Cut Snacks", Supermarket News, August 26, 2013, © Penton Media Inc
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