Wells Fargo Worries About Bai’s Healthy C-Store Growth

Market data suggest that Bai’s antioxidant infusion beverages are doing well in the C-store channel. But Wells Fargo wonders whether the growth – sales were up 53.8 percent over last year during the four weeks ended July 15 – might come from distribution gains since its acquisition by Dr Pepper Snapple Group. That observation casts a bit of a shadow on the numbers, and leads Wells Fargo to suggest in a note that Bai “may not generate sufficient returns to justify its rich ($1.7 billion) price tag.” [Image Credit: © Bai ]