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Wells Fargo Worries About Bai’s Healthy C-Store Growth

July 26, 2017: 12:00 AM EST
Market data suggest that Bai’s antioxidant infusion beverages are doing well in the C-store channel. But Wells Fargo wonders whether the growth – sales were up 53.8 percent over last year during the four weeks ended July 15 – might come from distribution gains since its acquisition by Dr Pepper Snapple Group. That observation casts a bit of a shadow on the numbers, and leads Wells Fargo to suggest in a note that Bai “may not generate sufficient returns to justify its rich ($1.7 billion) price tag.” [ Image credit: © Bai  ]
Elaine Watson, "Was the $1.7bn price tag Dr Pepper paid for Bai justified?", FoodNavigator-USA.com, July 26, 2017, © William Reed Business Media Ltd.
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