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WhiteWave Opens New R&D Facilities To Handle Healthy Growth

August 16, 2015: 12:00 AM EST
Denver-based packaged foods company WhiteWave has built a multibillion-dollar business selling organic milk and plant-based foods. But it has never rested on its laurels. The company quadrupled its market share to $8.8 billion in recent years via a combination of organic growth and $1.7 billion in acquisitions, including brands such as dairy-free So Delicious, Earthbound Farm organic fruits and vegetables, and Vega nutrition bars and shakes. All this growth put a strain on its R&D facilities, however, so it recently opened a 66,000-square-foot Technical Innovation Cente – triple the size of its old Broomfield plant -- that includes a demonstration kitchen, 10 bays for acuity taste-tests, and culinary development areas.
Alicia Wallace, "The state-of-the-art heart behind WhiteWave's future", The Denver Post, August 16, 2015, © Digital First Media
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