WhiteWave Opens New R&D Facilities To Handle Healthy Growth

Denver-based packaged foods company WhiteWave has built a multibillion-dollar business selling organic milk and plant-based foods. But it has never rested on its laurels. The company quadrupled its market share to $8.8 billion in recent years via a combination of organic growth and $1.7 billion in acquisitions, including brands such as dairy-free So Delicious, Earthbound Farm organic fruits and vegetables, and Vega nutrition bars and shakes. All this growth put a strain on its R&D facilities, however, so it recently opened a 66,000-square-foot Technical Innovation Cente – triple the size of its old Broomfield plant -- that includes a demonstration kitchen, 10 bays for acuity taste-tests, and culinary development areas.