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Whole Foods Announces Five-Pronged Growth Strategy

July 31, 2014: 12:00 AM EST
Whole Foods Market, Inc. co-CEO Walter Robb revealed the natural foods retailer is pushing five “strategic priorities” that will support long-term growth. Discussed during a July 30 conference call with financial analysts focusing on third-quarter results, which included a 10 percent increase in sales to $3.377 billion, the strategic thrusts include unit development, revival of older stores, value creation, launch of its first national marketing and brand campaign, and a focus on “digital initiatives” to promote customer engagement in-store and online.
Monica Watrous, "Whole Foods details five drivers for growth", Food Business News, July 31, 2014, © SOSLAND PUBLISHING CO.
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