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Whole Foods Follows Through On Price Cutting Strategy

September 4, 2014: 12:00 AM EST
A Bloomberg report on grocery shopping trends in Manhattan found that a sample shopping cart at Whole Foods was cheaper than carts at several competitors. The finding is in line with the company’s strategy to shed its image as the “Whole Paycheck” grocery retailer. The sample basket containing 97 items totaled $391.39 at Whole Foods, compared to New York City chains Fresh Direct ($398.44) and Gristedes ($458.84). But the Whole Foods cart cost more than Fairway Market’s, which came in at $347.10.
Leslie Patton, "Whole Foods Plays Bargain Grocer in Manhattan", Bloomberg, September 04, 2014, © Bloomberg L.P.
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