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Whole Foods Incurs Wrath Of Its Suppliers With New Product Rating Scheme

June 12, 2015: 12:00 AM EST
Natural and organic food retailer Whole Foods is implementing a rating system for products that is angering farmers. Long-time organic suppliers are complaining that the rating system sometimes ranks conventionally-grown foods higher than organic foods. The company says the rating system does not just take into account pesticide use, but also water use and conservation efforts. Whole Foods may be using the new rating system to distinguish itself from the slew of major competitors who are offering organic foods. Meanwhile, organic farmers feel the changes they need to make to earn higher scores will be prohibitively expensive.
Stephen Gandel, "This is why farmers may revolt against Whole Foods", Fortune, June 12, 2015, © Time Inc.
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