Whole Foods Market Adopts Several Steps To Improve Business

Retailer Whole Foods Market is adopting several strategies to improve its business and increase sales. Shares of the company’s stock have fallen 33 percent in the past year, as sales suffer after large retailers, such as Wal-Mart and Kroger, expand their organic businesses. To help reverse the trend, Whole Foods plans to adopt Apple Pay mobile payments system. Also, the company partnered with Instacart to deliver groceries in under an hour in 15 cities and with Wine.com to launch the WFM Wine Club, a wine subscription program. Whole Foods also plans to upgrade its mobile app by adding loyalty rewards, order-ahead features, and Apple Pay; the company will also launch a marketing campaign in October 2014.