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Why Coke’s “Pool Boy” Ad Won An Award At Cannes

July 4, 2017: 12:00 AM EST
Neuroscience analysis firm Neuro-Insight analyzed brain responses in 100 men and women viewing Coca-Cola’s award-winning “Pool Boy” ad. The humorous ad, which won a Bronze Lion for creativity at Cannes, shows a brother and sister eagerly competing to rush a bottle of Coke to a pool boy, only to find that their mother had already beat them to it. Neuro-Insight’s analysis of participants’ brain waves showed that an entertaining, dynamic narrative “effectively and emotively communicated the Coca-Cola brand.” [Image Credit: © Coca-Cola Company]
Casey Kudrenko , "Applying neuroscience to Cannes-winning work: Coca-Cola Pool Boy", Adnews.com.au, July 04, 2017, © Yaffa Media
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