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Will Kale Save McDonald’s?

May 7, 2015: 12:00 AM EST
Although some foodie trend watchers say kale has already been supplanted by other superfoods, McDonald’s is forging ahead with market tests of a “kale-packed breakfast bowl” in nine restaurants in the Los Angeles area. The kale bowl – it also contains turkey sausage and egg whites, all topped with basil, tomato, and spinach – is one of two the fast food chain is testing. The other features chorizo, hash browns, scrambled eggs, cheddar jack cheese and pico de gallo. McDonald’s has been plagued by slumping sales in recent years as fast-casual chains grab market share. But will kale help reverse the company’s fortunes? “Likely not," says analyst Mark Kalinowski of Janney Capital Markets.
Nancy Luna / Staff Writer, "McDonald's kale: Here are the 9 restaurants testing kale breakfast bowls", Orange County Register, May 07, 2015, © Orange County Register
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